I was so impressed with the delivery of chocolate to my doorstep yesterday!
My son and daughter-in-law sent me two very thoughtful Mother’s Day gifts this week. The first to arrive was an antique book that was obviously chosen with care and shipped from their home in Germany. (More about the book later this month.) The other gift was delivered to my doorstep via UPS. The box, with its bold lettering “KEEP CONTENTS COOL” and a return address that read: 1 Fine Chocolate Place, begged to be opened immediately.
How did I ever manage to overlook Lindt chocolate until now? They make wonderful candy and wrap it up so nicely it is almost a shame to unwrap – almost.
They made an impression on me with their attention to detail. The lovely box of candy was wrapped in a thermal bubble-wrap bag with ice packs and appropriate packing material to keep the contents from moving around in transit.
My family made me feel special when they took the time to send a nice gift. Lindt made me feel that I was worth the trouble to make sure the candy arrived safely. As a mother I took note of the fact that my son and his wife got the good service that they paid for.
The company included little inserts telling me about their products. I am sure their marketing department worked hard on those ads, but I haven’t read any of them yet. It was the shipping department that recruited a new customer this time.